Effective September 23rd, Prudential California Realty will become Berkshire Hathaway HomeServices California Properties…


Effective September 23rd, Prudential California Realty will become Berkshire Hathaway HomeServices California Properties.

The announcement of our brand name change to Berkshire Hathaway HomeServices California Properties represents a defining moment in real estate. It unites the strengths of industry leaders to bring unparalleled operational excellence, innovation and integrity.

Our commitment is to market California real estate at the highest level and be the most trusted real estate company in the California market. Our company, along with this powerful, new network will serve to exemplify the reputation of Berkshire Hathaway – recognized as the No. 1 company in Barron’s annual ranking of the world’s 100 most respected companies.

“Berkshire Hathaway HomeServices is a new franchise built upon the financial strength and leadership of Brookfield and HomeServices,” said Warren Buffett, chairman and CEO Berkshire Hathaway Inc. “I am confident that these partners will deliver value to the residential real estate industry, and I am pleased to have Berkshire Hathaway be a part of the new brand.”

We honor the trust you have placed in us to assist you with your real estate needs and look forward to the opportunity to exceeding your expectations under our new name.

Why is the debut of Berkshire Hathaway HomeServices such major news?

When one of the most highly regarded companies in the world puts its name on a real estate sign, the entire field is dramatically changed. Of all the real estate firms people can choose from, this one is in a class by itself.

Who is Berkshire Hathaway?

A worldwide holding company based in Omaha, NE, Berkshire Hathaway ranks number one on Barron’s 2013 list of the world’s 100 most respected companies. Its chairman and CEO, Warren Buffett, often called the Oracle of Omaha, is regularly cited by Time magazine as one of the world’s most influential people.

Why is the launch of Berkshire Hathaway HomeServices important to me?

• Real estate is local, but property marketing is global. When your home carries the Berkshire Hathaway brand, it’s immediately recognized and esteemed by buyers all over the world. The name stands for strength, integrity and trust, and buyers who see it on a yard sign are instantly impressed.

• Selling your home could be the biggest financial decision you’ll ever make. It’s reassuring to be backed by a company legendary for trust, integrity and stability. “Berkshire Hathaway wants to be in businesses that are enduring,” says Warren Buffett. He sees real estate as that kind of business.

• Berkshire Hathaway HomeServices is also grounded in the financial strength, efficiency and long tradition of parent companies that are immersed in every aspect of residential real estate. Having that depth of expertise on your side is invaluable.

How does the new brand change your company and your personal service?

It enhances both of them dramatically. Our 3,000 plus professionals — from top agents with exceptional market knowledge and negotiating skills to superbly trained staff — will still represent clients from the same convenient offices. We’ve simply been equipped with the most extensive suite of services and tools in real estate, and given the power to connect you with one of the strongest and most respected brands in the world.


I’ll be honored and excited to use all these advantages to give your home a cachet that has worldwide impact, showcase it across our international network, and find your best buyers, wherever they are.

Joel Blumenfeld info@joelblumenfeld.com Prudential California Realty
A: 2365 Northside Dr. Ste. 200, San Diego CA 92108 C: (619) 508-2192 W: http://www.joelblumenfeld.com

Prudential California



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